Tom Says: “Maybe I just don’t understand..?”
Wednesday, October 29th, 2008Back in the day when Bill Gates ran Microsoft, would the following have made any sense?
If Microsoft produced some well done television commercials that told viewers about some great product Microsoft had created – and then played them only to employees at Microsoft, do you think it would make any sense?
Do you suppose General Motors would produce some well done TV commercials about the the great cars that GM makes and then play them only for General Motors employees? Of course it wouldn’t make sense.
Do you think Irving Oil would make some well produced TV commercials about their long list of products and then play them only to Irving employees? Of course not.
Do you think it’s likely Sobey’s would do the same thing? Of course not. Or how about IBM? Bombardier? What about any other well run company that has to answer to it’s shareholders? Nobody in the world would do that right? If you agree with this, you’d be dead wrong.
Now the story about the government of New Brunswick. Someone in the bureaucracy has come up with the following scheme. They’ve earmarked 300-hundred thousand dollars of taxpayer dollars to produce some slick contemporary television ads extolling the virtues of living in New Brunswick.
So far it sounds like a pretty smart idea — however there is a fly in the ointment.
You probably want to know where these New Brunswick ads are going to be played, perhaps in Alberta you say? That’s where many New Brunswickers have moved in recent years to seek fame and fortune. Wrong.
Maybe in Ontario? Where many other New Brunswickers have moved to seek fame and fortune? Wrong. Or how about in Manitoba even, a pretty boring province to live in — in the hopes that it may attract some of their residents into our area? Wrong again.
The decision has been made and these commercials telling people what a great place New Brunswick is in which to live will be played on TV stations only in New Brunswick. Isn’t this a classic case of preaching to the converted? We already know what a great place it is in which to live, raise our families and work. Why keep telling us what we already know?
Maybe the provincial government has concluded that we have a huge inferiority complex and these ads might help us work our way through it.
Fredericton?
I’m Tom Young.