Mountain FM

Quick webFlow entry today. I wasn’t planning on posting anything until I read an AP article which enraged me. It looks like the libation Stella Artois is raising its prices. I know food prices are rising so some things are going to bump…but Stella? Usually I feel like I’m in Bizarro World when I’m at a pub or party and people are drinking Stella. IT’S A GENERIC BEER, PEOPLE! I’m outraged at the price increase for two specific reasons; one, it’s the same beer as the American garbage people consume like Bud or Miller Lite (that’s right…you know the lowest common denominator is being appealed to when there has obviously been a conversation at the executive level where a VP says this - I’ll note that I may not even be paraphrasing; “Hmm? Well, I’m concerned about this silent ‘g’ and ‘h’. It may confuse our customers…let’s just spell out “lite” phonetically to be on the safe side). Meanwhile, people are spending almost twice as much for this Stella, which is the exact same! My second issue; The chief executive of Stella’s parent company, Carlos Brito, used this line when justifying the rate increase, “you see the possibilities to pass some of the cost to prices. If your brands are strong enough, you should take that opportunity.” Did you catch that? “Brands???” Are you sure you didn’t mean “product?” He’s saying the exact same thing I am! In a nutshell, Brito just told everyone, “Listen, we’ve been making suckers out of pretentious men for years. Why change now? If they’ve been willing to pay twice as much for half the flavour of a real beer, they deserve to shoulder this burden.”   I should also mention; I’ve always had a fundamental problem with a beer that doesn’t look out of place in a theatre lobby.

Trivia: While we’re on the topic of paying extra money for riduculous superficial things…GREAT NEWS…but for who??? Apple announced the iPhone is being released in a new country this year! What country has this great privilege?? Bonus Bonus Code Trivia…what supercalifragilisticexpialidocious communications company will make the iPhone available because they have the only compatible GSM network in said country?

This entry was posted on Tuesday, April 29th, 2008 at 2:24 pm and is filed under news. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.