The lady of the house
A telemarketer did a remarkable thing yesterday. She actually left a message on my answering machine at home. Yes, this young woman was persistent. Sadly, all credit for that persistence was lost in the first few words she spoke.
The voicemail began with “this is a message for the lady of the house” and I simply had to ask myself, in this day and age of 50% divorce rates, is that really the most appropriate way to launch a sales pitch? Based on the statistics alone, half your potential audience may not even have that other half. But over and above that, as a single guy, I’d like to know if these people are just trying to make me feel bad! I know there is no “lady of the house” at my house. That’s abundantly clear on a daily basis, thank you very much. And I’m not so sure I appreciate the reminder. I don’t even remember what she was selling because I quickly deleted the message.
Something else that comes with being a single guy is advice, and I’m often told that meeting the right person is all in the approach. What I need, so I’m told, is that perfect opening line. Maybe these telemarketers could take a lesson.
Good thing I was quickly able to overcome the sadness of my singledom that followed the message. I just cracked a beer and sat on the couch to watch the sports highlights. Because that’s what single guys do.