Those pesky billboards
Wednesday, May 28th, 2008One of the news stories this week that would definitely have an impact on motorists is the one about Ontario Premier Dalton McGuinty revisiting the issue of banning the use of cell phones and other electronic devices while one is behind the wheel. It is the hope of those who support this ban that, without cell phones and the like, motorists will be less distracted and more able concentrate on the task at hand … that of driving a vehicle.
While we are on the subject of driver distractions I would also like the Premier, or somebody, to take a good look at another issue … billboards.
Maybe it’s just me but, as a driver, I find some of the billboards around the city very distracting. I take the Gardiner every day and there are several huge outdoor signs, some with moving images, all along that route; a large flying piece of pizza comes to mind.
Also I take the eastbound Gardiner ramp to Jarvis every morning. At the bottom of the ramp there is a video billboard. When it first went up it would always catch me by surprise. Because of the rapidly moving images I would think that perhaps there was a police car behind me with flashing lights, or the lights in my vehicle were flickering. I’m used to it now but at first I found it to be quite disconcerting.
You’d never know it by the number and variety of signs, but Toronto and other cities do have rules about outdoor advertising that cover the size, location and the type of ads that are allowed. Advertising companies can request a “variance” from the bylaw so they can put up bigger, brighter ads and most of the time these variance applications are accepted. Public notification of a request is not required.
Do you feel the same way about billboards as I do, or are we simply getting used to them and accepting them as yet another element in a never ending stream of driver distractions?