Some of you may think our traffic reporters have it easy, they sit there in the traffic booth and yell into a microphone for one minute and every ten minutes about what’s happening on the roads. I guess you never can tell how tough it can be until you actually work a traffic shift.
One of my first jobs in radio was as a traffic reporter for our sister station 680News in Toronto. It was not easy. When I wasn’t going on the air with info that’s just seconds old, I was taking a look at the traffic cameras, taking tips from listeners, reading e-mailed traffic updates from the city, and making sure I have the proper sponsor to give credit to at the end of my report.
Our reporters don’t only do that, but also have to make sure Captain Kirk gets transferred over to our other Rogers stations for their traffic reports, (Lite 96, Jack FM and the Fan 960) and now, even updating the traffic section on 660News.com.
It definitely isn’t easy and it can be quite a juggling act just to get it on the air. Of course here at 660 News, professionals like Dave Will, Christina Rowsell, (she had a baby, in case you are wondering why you haven’t heard her in a while) Captain Kirk and Trace St. John make it sound like it’s no sweat.
One other thing you may not realize is that 660News doesn’t only have four or five traffic reporters; we have a million of them. Okay, that number may be exaggerated, but my point is clear. Every single person who calls in with a tip is a part of the wonderful traffic system we have that gets you from work to home, or home to work, with little hassle.
When you call in a tip, it may be a problem we didn’t know about, or you can provide crucial updates to current problems on the pavement. We rely on traffic tipsters to get us the latest info. YOU are as important as City Wide Towing or the Calgary Police Traffic Unit.
Sometimes there are serious crashes that have just happened or a major construction closure that the city failed to notify us about; in these cases we get the info on the air as soon as possible because of your help.
On the odd occasion, our reporters receive some nasty words from listeners. They will get callers saying, “Why didn’t you mention this? You ____.” To answer that question before it’s asked again, we simply didn’t know about it. If we don’t get the calls and the police don’t update us, we may not know it’s happening. Unfortunately, we can’t be everywhere, so the next time you are wondering why we aren’t mentioning a certain issue, call us and let us know what that problem is…there is no need to get grumpy.
One other thing that may need to be cleared up is collisions. If you see a serious crash and there may be injuries, don’t call us first. Above all, 660News promotes the safety of the residents in Calgary. So call 911 first if you see a crash. You would be surprised how many calls we receive of people saying a rollover just happened, but they haven’t bothered to call emergency crews yet.
If that was your son, daughter, brother, sister, mother or father in that car, you would definitely be calling police before a traffic tip line, so give the same respect to anyone else on the road…please.
You rely on us to get you the info you need on your drive to and from work and we rely on you to call us with tips when you see traffic issues. Our traffic reporters are the ears of what’s happening on the roads and make it sound good on the air, but you the listener are our eyes.
To put it best I will quote my friend and traffic reporter Trace St. John who wrote to me in an e-mail saying “traffic tipsters are all part of 660News’ battery of ‘1 Million traffic reporters’…but please don’t give ‘em any of my salary.”