Andrews Rock Blog

I posted some info on Breaking Rock News a little earlier today concerning some cool exposure Def Leppard and Motley Crue are getting for their new singles “Nine Live” and “The Saints of Los Angeles”, respectively. Rather than simply relying on radio or their fans to spread the word that each band have new material on the way, both are going the video game route to spotlight their new singles. “The Saints…” is currently available for download and play for people who own Rock Band for the Xbox 360 and Playstation 3, while April 24th will see the release of a Def Leppard 3-pack for Guitar Hero 3: Legends of Rock users on both system. The pack will include “Nine Lives” along with live versions of “Rock of Ages” and “Photograph”.

I think this a brilliant way for the bands to let people know that they’ve got some new music out there, and music that doesn’t suck by the way. The Crue single sounds pretty vintage to my ears, while “Nine Lives” has been a real grower for me (I heard Chalmers play it this morning and thought it sounded really good). Casual fans who may not be aware that these bands have new material will no doubt jump at the downloads, avid gamers will be happy to have more downloadable content, and it also gives the band some credibility with the kids (and I know not all gamers are kids, so it gives them some credibility with the middles and olds too).  In fact, Rock Band are one of the sponsors of the Crue Fest tour, so you know Motley Crue are no dummies when it comes to the marketing.

Check out what “The Saints of Los Angeles” looks like on Rock Band below and then use Saints for today’s bonus code.