Best Word of Mouth Recommendation
If you think that the Internet has replaced word of mouth in the realm of consumer influence, think again. A new survey suggests that when it comes to purchasing real estate, cell phones and music, ninety percent of us still rely on friends and sales staff to assist us in making our decisions.
I don’t know if I would purchase a CD based on a buddy’s recommendation alone, especially since you can usually preview at least some of the tunes on the Internet before the album is released. I do appreciate the advice of a good salesperson, though. I remember one in particular pointing out the ink cartridge differences between two printers I was considering buying. He showed me that the replacement cartridges for one of the models were about half the price of the other and that the quality was negligible, especially since I didn’t plan on printing any photos. Not only did he help me to make a decision, he also taught me what to look for in the future (and that not all sales guys are out to make a quick buck).
What have you purchased on the recommendation of a friend or salesperson? Did it work out for you? Do you do any research on the Internet before buying an item? Your thoughts can be shared by clicking on the No Comments/Comments link below. Today’s Jack Nation bonus code is WORDOFMOUTH. It’s valid until May 22nd.
May 21st, 2008 at 7:04 am
Hi Carly,
2 years ago i was looking to finally buy a digital camera but knew nothing about them.
I went to my local Black’s and a young lady who was so patient and helpful took me through from beginning to end explaining to me about megapixels and zoom lenses and memory cards, etc.
I had a few more questions and went back to her later and she again explained everything to me while the guys in the store were humorless and clueless whenever i had any questions.
I was so impressed with her service that i e-mailed her bosses to tell them and the next time she saw me she thanked me profusely.
2 years later i am looking to buy another camera but now know exactly what i’m looking for because of the helpfulness of the young lady at Black’s who has since returned to school and is aiming for a career in the business world. i think she’ll do very well in whatever she chooses with the excellent people skills she possesses.
Unfortunately i have not received as good service at any other Black’s since.
Hope you had a nice long weekend.
Carly’s Note: Having worked in customer service, I always try to compliment excellent assistance as frequently as I report disappointing service. It could mean a promotion or a raise for the person involved. Obviously your accolades got back to the young woman in question.
May 21st, 2008 at 7:14 am
Hi Carly,
Oh yeah i almost forgot further to my earlier comment about the digital camera it was my girlfriend at the time who recommended a Canon digital camera as being the best one for the price range i was looking for because i knew nothing about digitals and she turned out to be 100% correct.
Then the experience at Black’s began…