No More Cookies for Santa?
Tuesday, December 18th, 2007
In polite society, it’s considered rude to comment on someone’s physical appearance, unless, of course, that someone is Santa Claus.
It seems Dr. John Tantillo is leading the charge against the popular image of Santa as a rotund and jolly old elf. The marketing professional, who is also a trained applied research psychologist, is concerned about the message a chubby Santa is sending contemporary children. He asks,”Why not make our Santa today one who is cutting down on trans fats and sensitive to daily caloric intake… if we really want Santa to be alive and well in 2007 and beyond?”
I have a better idea. How about we focus more on what we’re feeding our kids on a daily basis year round, instead of worrying about a fat guy who appears on the scene for about six weeks at the end of the year?
Yes, I know, Santa wasn’t originally fat. Saint Nicholas was historically depicted as a tall, thin religious figure. It wasn’t until the 19th century that Santa packed on the pounds to appear rich and generous. But the modern Santa is the equivalent of the fat funny guy in comedies - he’s likable, approachable and non-threatening.
Okay, maybe not to this little girl, but to most. Kids like Santa, they don’t want to be Santa when they grow up. If they do, I hope they have a sizable trust fund.
If you think Santa should be left alone, you can sign the petition at www.keepsantafat.com. KEEPSANTAFAT is also today’s bonus code. It is available until December 20th and is worth 100 Jack Nation points at www.925jackfm.com.